Experience:
jun 2017 – Present
Design Lead – Docler Holding Luxembourg
Managing a team of designers, its tasks, projects, deadlines and deliverables. Providing guidance and feedback for the team to ensure quality, design standards of deliverables, achievement of Team’s / Management goals and assisting on team member’s professional and personal growth. Closely working with stakeholders on ideas, brainstorming, requirements, feedback and approvals, managing deadlines to meet team’s and management’s goals. Help Head of Design and other Leads to improve and adjust processes to guarantee a smooth working timeline, from conception to delivery.
NOV 2013 > JUN 2017
Freelancer – CC Design Studio
Collaborated with Digital and Performance Agencies, Development studios and with small, medium and big companies (Mitsubishi / Asics / Harley-Davidson / Suzano Paper / Estrela toys and more) in Brazil, U.S. and Europe, designing and developing Mobile Apps, Sites, Landing Pages, optimizing and enhancing UX and UI on products and communication and managing other designers and developers on specific projects.
oct 2012 > nov 2013
Lead UI/UX and Product Designer – Akatus
Fintech startup for mobile payments. Responsible for the UI and UX for the mobile and desktop versions of the product. Closely collaborating with the Development and Marketing team to ensure best practices and best consistency among all product’s online presence.
Feb 2007 > sep 2012
Design and Creative Director – WebTraffic
One of Brazil’s biggest Performance Digital agencies in this period, I’ve planned, designed, managed and presented many projects for some of Brazil’s biggest companies including Mobile Apps, E-commerce, Websites, Landing Pages, Facebook campaigns, Intranet, Consumer portals, Promo websites and more.
may 2000 > feb 2007
Senior UI/UX Designer – MercadoLivre
Senior UI and UX designer responsible for analysing and improving usability, Information Architecture, Conversion Funnel, UI and UX of Mercadolivre’s platform and portal, front and backend, both for Sellers and for Buyers in more than 10 countries. As part of the LATAM team (Argentina/Brazil) I was constantly working on the improvement of MecadoLivre’s products based on data and user feedback.
jul 1998 > apr 2000
Junior Designer – Botelho Propaganda
In a pre Internet era in Brazil, I’ve worked on many different projects for printed media, creating advertisements for Newspapers, Magazines, Catalogs, Outdoors and Campaigns. I’ve had the chance to work with great professionals such as Claudio Botelho, Xandi Vaz and Hugo Rodrigues (CEO at WMcCann), who helped me shape my way of working, collaborate and how to lay out ideas.
Education:
mar 2020
Hiper Island
Leading teams in the digital age
oct 2019
Interaction Design Foundation (IDF)
How to Create Intuitive Products by Imitating Physicality
oct 2019
Interaction Design Foundation (IDF)
Mobile User Experience Design
2004 – 2006
Belas Artes University / BR
Postgraduate in Digital Design
1997 – 2000
Metodista University / BR
Bachelor in Advertising and Marketing
1996 – 1998
Panamerican School of Art / BR
Graduate in Graphic Design and Illustration
Skills:
Design team lead
Requirements review
Task Prioritisation
Brainstorming
Stakeholder presentation
Information Architecture
UI/UX Design
Mobile and APP Design
HTML / CSS
Wire-framing
Prototyping
WordPress development
Illustration
Typography
Branding
Art Direction
Graphic Design
Digital strategy
Tools:
Pencil & Paper
Sketch
Figma
Adobe pack
Invision
Principle
WordPress
Jira / Confluence
Trello
…
Languages:
English (Fluent)
Portuguese (Fluent)
Spanish (Intermediate)
French (A2.1)